Why Sana Corp

Emerging markets are basically different. The traditional format of doing business is new and while each country is unique, they each pose different challenges that require a specific approach to

Many issues can pose difficulties when doing business in emerging markets. With a particular focus of doing business in East Africa, the laws, rules, regulations, investment guidelines and transparency issues can be difficult to understand, especially in new an unfamiliar environments.

Culture also plays a major aspect in doing business, and thus cultural assumptions are different. While each country and region is distinct, there are many commonalities in doing business, but the approach must be understood. Areas in which Sanacorp assists clients include:

• - Understand the complicated regulations
• - Especially grasping the information on laws and business regulations
• - Doing business in a large informal sector
• - Addressing issues to credit availability and unavailability
• - Assistance in the challenges associated to inadequate physical and financial infrastructure
• - Overcoming the trade barriers and fragmented regional markets